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Over 10% of Friday's Mobile App Usage Occurred In-Store

New York, NY (PRWEB) December 03, 2014 GPShopper, the leading integrated mobile platform for retailers and brands, announced that over 10% of client app usage on Black Friday occurred in-store. Furthermore, this in-store app usage actually converted mCommerce sales at double the rate of other users. "Mobile is proving on the promise to drive in-store traffic, and it's a powerful tool when it ... Continue Reading Continue Reading