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Selligent Launch for Audi A3 Sportback - A CRM Love Story

By a News Reporter-Staff News Editor at Marketing Weekly News -- When it came to creating an engaging multi-channel campaign to introduce the new Audi A3 Sportback vehicle to audiences in Belgium, the auto giant chose to rely on a powerful blend of CRM database technology and personalized communications based on constantly enriched user profiles. To find that blend, Audi turned to digital ... Continue Reading Continue Reading