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Sr Manager, Digital Content & User Experience
Direct Marketing Association
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February 19, 2014
New York, New York
Full Time - Experienced
Required Education:
4 Year Degree
Direct Marketing Association
About Direct Marketing Association (DMA) The Direct Marketing Association ( is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy ...and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development. In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs. The real value of data is in its exchange across the DDME: 70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.

The Sr. Manager, Digital Content & User Experience is responsible for all aspects of the DMA digital presence – from design to production to maintenance and optimization, along with user experience. This encompasses DMA’s corporate site, event microsites, and all other digital tools and solutions to support DMA’s business goals.  


  1. Conceive, produce and maintain all of the DMA web presence that presents our brand personality, optimizes user experience and enables effective transactions.
  2. Develop and maintain an effective membership “portal”
  3. Support strategies to drive online traffic to the corporate, membership and events website(s).
  4. Track conversion rates; recommend and implement improvements to the website
  5. Develop robust SEO and SEM program (paid search, SEO and PPC.)
  6. Support the social media strategy for the company.
  7. Develop brand standards and maintain integrity and consistency of online brand.
  8. Continuously improve the usability, design, and content of the company website
  9. Review new technologies and keep the company at the forefront of developments in digital 


  • Bachelor’s degree in Marketing, with emphasis on digital experience
  • 3-5 years proven experience building, producing and managing websites and digital user experiences
  • 3-5 years in digital project management – we need you to be a partner to our business users and be able to successfully sell your great ideas
  • 3-5 years in varied content management platforms (blogs, social, etc) – we use wordpress for our corporate and event sites
  • Must be able document business processes
  • Must be a team player, be flexible
  • Must be able to meet aggressive project delivery deadlines
  • Must be self-motivated and able to multi-task, self-manage and prioritize workload
  • Must be able to serve as the “team lead” for the department (of 2.5 people)

Preferred skills & experience with:

  • Website production, conception and maintenance
  • Project management
  • Creation/writing business and functional specification documentation
  • Wireframing
  • CMS: Wordpress (current CMS), jotForms
  • Experience managing PPC, SEO  programs.
  • Strong understanding of current online marketing concepts, strategy and best practice.

If you are the outstanding professional who is interested in working for the world’s largest marketing association, please apply now. This unique professional opportunity offers an excellent benefits package.

Please reply with your cover letter, resume and salary requirements. 

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